Sunday, January 13, 2008

VIPS -very important purses.


THE FANTASTIC FIVE:From the left: Hanne Tvedt (26), Elisabeth Saxvik Hatlem (25), Line Staxrud Eriksen (26), Marie Helene Engelsen Flatval (23), Helene Westbye (26)

Everything started in 2005 when the girls were sitting in the park, drinking fine wine and chit chatting. The idyllic mood is abruptly disturbed by the sound of a polyphonic ring tone. While her hands move desperately around the bag in search of the phone, it stops ringing -like so many times before. The idea of creating a more practical purse became the topic of conversation.

A messy purse can be so frustrating! That's why these girls decided to do something about the problem...

Two years later they had managed to get a designer and establish production of the purses in China. In April 2007 the first purses from Vips could be found at stores in cities like Oslo, Asker, Sandvika and Trondheim. Their first collection "Organized Chaos" had everything from small wallets to big laptop purses. Their second collection "Feminine Business" (designed by Helene Westbye) has shoes and belts as well.

Most of their purses are made of leather, but you can also find some models that are made of canvas. For the price of 1000NOK (or more) one of these feminine and practical Vips purses could be yours. Maybe you should visit their online store and have a look?

But Vips isn't just about good looks and practical solutions. They want all their workers to have good working conditions and a fair pay. Vips want to work with producers and suppliers who can fulfill these expectations. On their website it says, "With our producers in China we feel like we're building something together. It's a start -a good start." 30% of their profit goes to projects in India, where they are trying to establish and run their own school.



13 comments:

Elaine said...

I tagged you :3

Héloïse J. said...

oh! beautiful bags. esp the last one is <3 :)
p.s my blog is reborn under a new name+adress (the previous one: eyeclosed, mouth agape is useless now)
a bientot :D

The Clothes Horse said...

GREAT bags, I love the pictures of the dog coming out of that one picture.

Nubby said...

Thanks so much for linking me! your blog is chock-full of amazing inspiration and I look forward to digging deeper into your posts....

xoxo
Nubby

ambika said...

Loving these! Especially the bowed laptop bag and turquoise quilted version. Too cool.

Bianca said...

U have a great blog. Would u like to link?

Marie-Kristine said...

those bags are so chic! and, i must say that i've had that same exact problem with the ringing cell phone...

molly said...

ooh interesting post! i like learning stuff...and thats a good story!

Fashion Tidbits said...

hmmm interesting, though i would really like to see what's INSIDE the bags to see how organized it is...

Mash said...

OHHHHHH I LOVE those bags and what a great idea they had :)

decadentdiamond said...

Great blog, easy to read and clutter free! I've just started this whole blogging business and slowly looking for some good fashion ones!

molly said...

is that you in your picture? if so, i love your hair!

Camilla said...

Fashion Tidbits: I don't think they have any pictures of the inside on their website, but I found a picture in a Norwegian magazine article about them. I guess the article isn't much use to you unless you can read Norwegian, but at least you can see the picture :)
http://www.henne.no/php/art.php?id=372473

decadentdiamond: Thanks! Glad you like my blog :)

molly: depends which picture you're talking about? In one of the other posts you mean? :)

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